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Senior Experience Design Strategist |
September 2020 - March 2023
Experience Design Strategist |
October 2018 - March 2020
Associate Experience Design Strategist |
July 2016 - September 2018
- Built Super Bowl’s first Augmented Reality flyover, resulting in 2.4M impressions and $500K return.
- Launched GSD&M’s Innovation Lab, introducing in-house 3D AR/MR design capabilities and AI R&D, saving $100K per project built in-house.
- Led creative technology in nationwide experiential campaigns for U.S. Air Force and Space Force, part of government contract valued at $741M.
- Collaborated on developing award winning Command The Stack, the world’s first AR aviation game.
- Actively updated on the latest technology and industry trends to strategize innovative creative solutions.
- Oversaw UX strategy and content creation, contributing to research, user testing and web design.
- Used Lens Studio and Spark AR combined with After Effects and Blender to create quick proof of concepts that sell ideas to clients and then develop all the way to a final product in-house.
- Created GSD&M’s trend spotting newsletter, compiling top weekly technology and culture updates.
- Concept actionable creative strategies from research and user tests to improve usability both digitally and in-store.
- Responsible for understanding user needs, behaviors, and motivation.
- Performed data mining and pattern analysis of the clients’ data to develop content for agency’s largest web projects
- Created user stories and an user acquisition strategies for new business pitches
- Refined UX strategy, content creation, user flows, interaction maps, and wireframes
- Collaborated in mobile, web, and tablet interface design development