Jay Esteves

Jay Esteves

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INTRODUCTION

Creative Technologist & UX Strategist

My Approach

What if we...

I’m a curious person and I have a lot of fun finding new ways to do things.  
 
The best path I found is combining technology with principles of magic theory. 
 
My goal is to create a sense of wonder that truly immerses people in experiences.

Skills

What I do

I’m actively updated on the latest technology and industry trends to provide innovative creative solutions that give my clients a competitive edge.
  • Augmented Reality
    Lens Studio - Spark AR - Effect House - Blender - After Effects - Photoshop
  • Creative
    Creative Storytelling - Copywriting –  Prototyping – 360º Ideation – Pitch Theater 
  • UX Strategy
    Wireframing – User Flows/Interaction Maps –  Design Heuristic Analysis – Web/App/Product Testing – Content Strategy  
  • Consulting
    Tech and Industry Reports – R&D – Trend Spotting Updates 

PORTFOLIO

Selected Work

A collection of my favorites

AR Projects

Command The Stack

🐢 Sewer Delivery 🍕 AR Game

Pizza Hut Weighted Blanket

Voice Interaction Design

USAFA Website

ACHIEVEMENTS

Recognition is Always Nice

I feel really lucky to work with what I love. It’s also great to see some of that passion being recognized! 
2023

Command The Stack 

Interactive / Best-in-Show / Education

 

2021
Shortlist, Advertising: Non-Traditional, Pizza Hut “Original Pan Weighted Blanket”
2024
Webby People’s Voice Winner | Sewer Delivery -Augmented Reality | Advertising, Media & PR

 

2023
Webby Honoree | Air Base -Apps and Software
 
2021
Webby Nominee | Command The Stack  -Apps and Software
 
Webby Honoree | Command The Stack  -Apps and Software
2018
Bronze Glass and Film
Harry’s A Man Like You
 
2016
Silver Lion Digital Craft      
Airforce.com
2021
Promotional Items| Merit 
Pizza Hut Weighted Blanket 
2021
Shortlist, AR/VR/MR Innovation/ Craft in Gaming – Extended Reality, Command The Stack

 

2021
Shortlist, Promotional Materials, Pizza Hut “Original Pan Weighted Blanket”
Augmented Reality project views across YouTube, Reddit, Snapchat, and Instagram

RESUME

Experience

Work and Speaking Experiences.

GSD&M

2015-2024

Head of Innovation Lab | Senior Creative Technologist

Senior Experience Design Strategist |
September 2020 - March 2023
Experience Design Strategist |
October 2018 - March 2020
Associate Experience Design Strategist |
July 2016 - September 2018
  • Built Super Bowl’s first Augmented Reality flyover, resulting in 2.4M impressions and $500K return. 
  • Launched GSD&M’s Innovation Lab, introducing in-house 3D AR/MR design capabilities and AI R&D, saving $100K per project built in-house.
  • Led creative technology in nationwide experiential campaigns for U.S. Air Force and Space Force, part of government contract valued at $741M. 
  • Collaborated on developing award winning Command The Stack, the world’s first AR aviation game. 
  • Actively updated on the latest technology and industry trends to strategize innovative creative solutions. 
  • Oversaw UX strategy and content creation, contributing to research, user testing and web design. 
  • Used Lens Studio and Spark AR combined with After Effects and Blender to create quick proof of concepts that sell ideas to clients and then develop all the way to a final product in-house. 
  • Created GSD&M’s trend spotting newsletter, compiling top weekly technology and culture updates. 
  • Concept actionable creative strategies from research and user tests to improve usability both digitally and in-store.
  •  Responsible for understanding user needs, behaviors, and motivation. 
  • Performed data mining and pattern analysis of the clients’ data to develop content for agency’s largest web projects
  • Created user stories and an user acquisition strategies for new business pitches
  • Refined UX strategy, content creation, user flows, interaction maps, and wireframes 
  • Collaborated in mobile, web, and tablet interface design development

University Excellence in Communication Awards

2021

Judge for Web and Apps

  •  The University Excellence in Communications Awards is a celebration of outstanding storytellers in The University of Texas at Austin. 

Adobe Creative Cloud – Adobe XD Meet The Makers

2021

Diversity & Inclusion Finalist and Presenter

  • Finalist from Omnicom Creative Jam and presenter at LinkedIn live event.

AIGA (American Institute of Graphic Arts) – Conference for Emerging Designers

2020

AR Workshop Presenter

  • Led a augmented reality workshop for 30 designers. 

Brands

Clients

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CONTACT

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